international view 2014-01-16
Xinhuanet nanjing on October 27, 26 (reporter Qin Huajiang) to "create a green advertising environment, great Chinese dream" as the theme of the 20th annual China international advertising festival opened in nanjing international expo center.Nearly 3, advertising industry at home and abroad more than 50000 relevant personage together nanjing Shared event.
The festival organizers said, promote industrial upgrading, promote the creative achievements, to promote the purpose of the business cooperation, combined with China's advertising industry's unique positioning, the development trend of China's macro economic policy and international advertising, set up the advertising peak BBS, professional prize awards, winning entries show, media content such as equipment exhibition, at the same time, with the advantages in the Yangtze river delta region economic development and overall advertising development level, raise public awareness and participation of advertising festival, truly feel the charm of advertising and the power of advertising.
Showers, deputy director of the state administration for industry and commerce at the opening ceremony, said in 2012, the national advertising turnover has amounted to 469。8 billion yuan, the advertising business unit 380000, advertising professionals 2。18 million people, all won a substantial increase over the previous year, the overall scale advertising market has become the world's second。At present, as an important part of modern service industry and cultural industries of the advertising industry, accelerate transformation of the mode of economic development and to develop the cultural industry the position and role of growing.Advertising as part of the traditional cultural industry, has been included in the national development strategy, this to promote our country advertising industry leapfrog development will have a profound impact.
This year upon the approval of the state administration for industry and commerce, by the China advertising association and nanjing people's government, the industrial and commercial bureau of jiangsu province, nanjing city administration of industry and commerce, nanjing jianye district people's government, wide in association culture communication co., LTD. Jointly undertake advertising information.
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