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    The 20th annual China international advertising festival bright course

    Industry News 2014-01-27

    Time: on October 26, 2013-28
    Location: China, nanjing international exhibition center


    China international advertising festival after the 19th session of development, has become an important force to promote the development of communication and industry.With the continuous development of market economy and the rapid change of media environment, the value of the year has not only confined to the industry development results show platform, more become the advertising industry information transmission, exchange ideas, business integration, results show the effectiveness of compound promotion platform。The festival held in nanjing, more relying on the jiangsu and zhejiang area advantages and advertising the overall level of economic development, presents the big four window:


    Window one: jiangsu's economic developed area, convenient transportation and media to attract the media, advertising agency and advertisers on advertising festival
    1, the policy of good booster year to the next level
    With 18 large creative industry development as the revitalization of the nation's basic national policy, rolled out across the country are a batch of encourage and support the policies of cultural creative industries, vigorously push forward construction of the advertising industry garden area all over the country and promote the development of the advertising media industry under the opportunity of policy of dongfeng has become to promote the development of advertising festival a force to be reckoned with.


    2, the developed regional economy to promote awareness and participation in this year
    As one of China's eastern coastal developed province, jiangsu province, currently ranks first among China's provinces and regions in terms of GDP per capita.In 2012 GDP of 5.4 trillion yuan.According to published on January 20, 2013 "government work report", jiangsu province, jiangsu area per capita GNP in 2012 topped $10000, according to the classification standard of the world bank in 2010, jiangsu level of GDP per capita is roughly equivalent to limit level of middle-income countries, according to the research achievements of China's modernization strategy research group of the Chinese academy of sciences, jiangsu is close to the level of moderately developed countries.In such a developed economy, the market active areas of festival, is bound to cause a higher awareness and greater participation.


    Site 3, government attaches great importance to jiangsu province, to promote active participation
    The organizers of the festival, the industrial and commercial bureau of jiangsu province and nanjing people's government to attach great importance to this festival held in nanjing organized local relevant functional departments to study the organization of the festival, promoting, besides, called on the local advertising media organizations to actively participate in, more hope to borrow festival held in nanjing, jiangsu regional economic advantages, advantage brand in jiangsu, jiangsu culture show.


    4, metro express pavilion, convenient professional audiences active participation
    Differs from the remote past advertising festival hall, the festival held venues in nanjing international expo center, close to nanjing national advertising industry park and the Olympic sports center, public transportation is very convenient, especially subway lines to the pavilion, brought convenient travel for the majority of professional audiences, will promote professional audience to participate in the number.


    Highlight 2: implement exhibition + + meeting discuss the one-stop service, more focused, meeting visitors.
    Step 1: exhibition - promotional activities held in the same pavilion, target audience and exhibitors to realize aggregation


    The medium of the festival exhibition and media promotion, for the first time in the same hall.On television - advertising company will be held at the scene of the Chinese television media gold resources in the pavilion joint meeting with advertisers awards;In the newspaper, Internet, mobile Internet exhibition will be held at the scene of the network and the mobile Internet leading brand joint seminar, truly in the same area of the site, will display and promotion, complete package。


    Step 2: set up within the pavilion, media companies, high-end discuss the center, the realization function of business transactions
    During the trade fair this year media, advertising image, will be located in D pavilion, media companies, high-end discuss the center, will organize media promotion exhibitors with advertisers to the Great Wall award winners face to face communication and business cooperation, boost advertising festival implementation media companies interact, trading function and value。


    Point three: to realize the network communication, network broadcast live, live inside and outside the venue, exhibitors press hall.


    In addition to each meeting has a live video network media, the 20th annual China international advertising festival will implement the live venue inside and outside the media.At the same time new high-end guest hall of network news.


    New content: set up a famous Chinese portal, video network media reporter high-end interview will press hall, exhibitors


    Media of the China international AD festival exhibition set up high-end publishing and media for the first time zones, except the BBS will be held in the Chinese media, released 2013 annual media development trend, China's most influential will also be invited to the news media, focus on setting up interviews, independent of the spread of advertising, marketing, leading figures for centralized access, mining the most pioneering concept and the development of the industry's most forward-looking industry point of view。High-end release and depth interview arranged, will be the year's most propagation force field activities.Will invite xinhua, people's net, sina, sohu net, China JingJiWang great portal network media, netease and tencent live coverage.


    Point four: to build effective communication platform, the first attempt to advertisers winners and & high-end VIP media conference
    New content: this year the new "advertisers and media VIP high-end meeting"
    Borrow China's Great Wall award prize award for advertisers, advertising all after the winners will be through the winners exclusive access to the VIP bench, admission procedures will take each guest real-name system, strictly limit the level of the guest entrance, creation and media leaders zero distance of effective communication opportunities and communication environment.


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